Key Exhibition Stands Mistakes and Pitfalls

Key Exhibition Stands Mistakes and Pitfalls

How to Avoid Top Exhibition Participation Pitfalls

Trade shows and professional exhibitions can significantly drive business results and grow all brand image indicators. A creative exhibition stand construction with smart messages will attract visitors and can significantly increase your market share and loyal auditorium. However, to achieve all business targets, you need to make a precise strategic planning.

Here we have prepared the most common mistakes of participation in an exhibition and put some advices of how to avoid them.
– No specific goals and targets. Taking a part in any promo or trade show requires from you very specific goals, so all your actions, messages, exhibition stand design will be in line with desired targets. And you will have the possibility to analyze and estimate the success of the participation in precise figures.
– Expectation, that exhibition organizers will drive visitors to your stand. Most of companies put all attention to the day of exhibition (a visual of the stand, promo materials and etc.), but it is better also to communicate your participation beforehand through different media channel (social media, web-site of organizers, e-mails, press releases, and etc.) to generate interest among users.
– Follow-up. Make sure you will organize a proper follow-up process to secure all new contacts and interest you got, during the exhibition. Use after event e-mailing, organize discussions of the event in social media to keep in touch with your new audience.
– Not enough staff and poor briefing. Make sure you have enough people for presenting your messages and products, including absence during coffee-breaks, dinners, and etc. Timing should be organized very strictly; you need to have at least 2 persons near the stand. A poor briefing is another common pitfall. You sales persons can be great at phone sales or negotiations with big clients, but make sure they know key aims of this event and know which messages to deliver and how.
– A weak impression. To build strong connections with consumers requires a success on the stage of visitors’ attraction. To attract visitors, you need to amaze them and make them stop at your stand. Start with the design of your exhibition stand, make it stand out. Think on dress code of your representatives, maybe you can produce a creative uniform. Use technology: video, interactive tools and others. Use giveaways promo tactics, it can help to build more strong contacts with the audience.

Nuevo Design is a professional exhibition design agency, which can help to organize you participation in exhibition of any scale without any unforeseen pitfalls.